No Thanks Big Tobacco Campaign (NTBT)
Tobacco companies sponsor events, individuals, teams and facilities by providing financial support for activities, promotions and services. In turn, they earn brand recognition by being listed as a sponsor or attaching their brand name to the event. As a result, tobacco brands gain association with sporting events, music concerts and other programs.
Tobacco companies also contribute financially to events, venues and organizations through corporate giving. Although less visible, their support targets museums, dance troupes, university research and
community organizations.
Through these sponsorships, tobacco companies:
- Acquire “innocence through association” with organizations and events
- Legitimize themselves as “good corporate citizens”
- Normalize tobacco as a “way of life”
- Influence children and teenagers just as other forms of advertising like magazines